I've recommended Fabienne Fredrickson - Your Client Attraction Mentor before to my clients who have needed help with their email marketing. How do you decide on content? When and how often to send out? The feedback has been a huge THANK YOU! This stuff works and I am going to be doing the exercise at the end of this blog because my ezine is due a makeover!! ...
Something we are always teaching our students of The Client Attraction Business School is how to create an email newsletter, or "ezine," to send out to an email subscriber list. Whenever I speak or teach on the topic of email list building or email marketing, people ask, "Derek, how do I put my ezine together? What should I include and where do I begin? How often should I send out my newsletter and which format is best?"
Sending a consistent email newsletter to your subscribers builds trust and value over time. You're conditioning your readers to consume and appreciate the value of your content (and ultimately get to know, like and trust you).
There are three very important factors to consider when planning your ezine:
2) frequency and timing and
3) format and layout.
In today's video strategy, I cover: Content. Click here to tune in and discover the essential components of an effective and memorable ezine.
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Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, www.attractclients.com.
If you need support - please do check out my email marketing package on my HIRE ME page.