Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, www.attractclients.com.
Sending an email newsletter is an essential Client Attraction marketing strategy to stay in touch with your clients and prospects. It allows us to deepen the relationship with our email subscribers by providing useful and engaging content. We position ourselves as their problem solver or solution provider, which in turn makes readers more likely to consider working with us or buying our products and services.
This week, join me as I share with you our Client Attraction tested-and-proven format and layout of our ezine. If your format or layout doesn't support the objective of having your readers consume and interact with your content or call-to-action of the ezine, my video today will help you determine what needs to be changed. Watch today to discover the strategies and techniques you need to know to make your email newsletter a complete success.
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Look at your email newsletter as if you were an email subscriber on your own list. What format and layout elements are in line with what I’ve shared here? What do you resonate with that you feel will be most compelling and engaging for your readers?
If your format or layout doesn’t support the objective of having your readers consume and interact with your content or call-to-action, what can you change? Go ahead and make some changes here and there…your email newsletter will be transformed.
Let me know your progress in the comments below. Until next time, Happy Client Attraction!